A true high-performance coach isn’t just someone who reads personal development books or gives motivational advice, they need scientific training, proven experience, and a track record of results. The best coaches are certified in a structured, research-backed methodology, ensuring they aren’t just offering opinion-based coaching but delivering strategies that are proven to elevate performance. Beyond certification, they should have real-world success in high performance themselves, embodying the very habits, mindset, and execution they teach. If a coach hasn’t mastered high performance in their own life, they can’t help you master it in yours.